Your store reports through a webhook that a cart has been abandoned. After a wait of one to four hours, the flow sends a marketing template with the abandoned products and a link back to checkout. Marketing messages require explicit opt-in, so arrange that at checkout.
Why this works
- WhatsApp gets read more often and faster than email
- You're messaging people who were already close to buying
- The products and the checkout link are right there in the message
- One button lets someone opt out — that keeps your list healthy
The flow, step by step
Ready-to-use message copy
Take these and adjust them to your own tone of voice. The flow fills in the variables in double curly braces for you.
| Message | Text |
|---|---|
| Reminder | “Hi {{firstName}}, you left {{product}} in your cart. Want to finish up? {{link}}” |
| Unsubscribe | “No problem — I won't message you about this again.” |
What you need
- An Easy Flow Builder subscription at €50 per month
- A WhatsApp Business API number through Meta onboarding
- For conversations you start: an approved message template
- Optional: an API integration with your own system
Frequently asked questions
Am I allowed to send this without consent?
No. An abandoned-cart message is marketing and requires explicit opt-in for WhatsApp marketing. Ask for it at checkout, and say clearly what it covers.
How long should I wait?
One to four hours works best in practice. Sending right away feels pushy, and a day later the attention is gone.
How many reminders are acceptable?
One, or two at most with at least a day in between. More than that damages your brand and gets you blocked more often — and Meta factors that into your quality rating.