Integration

Connecting HubSpot to WhatsApp

Leads from WhatsApp straight into your CRM, with all the qualifying answers attached.

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Short answer

Using the HubSpot API, your flow creates a contact or a deal, enriches existing contacts, and reads deal status. Qualify a lead in WhatsApp and the answers sit on the contact as properties right away — source and timestamp included.

What this automates for you

  • Create or update a contact after a WhatsApp conversation
  • Store qualifying answers as properties
  • Create a deal for a warm lead
  • Read deal status to keep the customer updated

How to set up the integration

  1. 1In HubSpot, create a private app with scopes for contacts and deals.
  2. 2Set the token as a bearer header in your HTTP block.
  3. 3POST to /crm/v3/objects/contacts to create a contact.
  4. 4Use the contact id in later steps to enrich the record.
Every integration runs through the HTTP block, which is part of the €50 per month subscription. You don't need a separate connector license.

Flows that use this integration

Frequently asked questions

Is this integration a ready-made app, or do I build it myself?

You build it yourself in the HTTP block: fill in the URL, headers, and fields. That usually takes about fifteen minutes. The upside is that you decide exactly which data gets exchanged.

Do integrations cost extra?

No. HTTP and API integrations are part of the €50 per month subscription, no matter how many systems you connect.

What if HubSpot has no suitable API endpoint?

Then you use Make, Zapier, or n8n as a middle layer. Your flow talks to a single webhook, and the middle layer talks to everything else.

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Build your first WhatsApp flow today

Creating an account is free: you can start building and testing flows right away. Going live takes a completed Meta onboarding and an active subscription at €50 per month.

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