A media carousel is a single WhatsApp message with several scrollable cards. Each card has an image or a video, a short piece of text, and its own buttons. You use it to present a small selection: three products, three properties, three used cars — each with its own follow-up action.
What it's for
A carousel is a way to present, not a catalog. Show a short, relevant selection that you picked based on earlier answers, and keep it to three to five cards.
- An image, a heading, text, and a button per card
- Cards fill themselves with variables from your own system
- Tapping a card button moves the flow on, just like a regular button
- Ideal after a filtering question: “What's your budget?” → a matching selection
How to build it
Frequently asked questions
How many cards can a carousel hold?
WhatsApp supports several cards per carousel; in practice three to five works best. Every card in one carousel uses the same structure.
Can I use video instead of an image?
Yes, media cards support both images and short videos. Keep the files small so they load quickly on mobile.
Does a carousel need template approval?
If you use the carousel to start a conversation, yes: it's a template, and Meta reviews it. Inside an open 24-hour service conversation you can send it straight away.