Categories
Featured
WhatsApp API · Latest article Message costs in the WhatsApp Business API: how it works now Meta no longer charges per conversation but per delivered message, in four categories. What that means for your monthly bill — and why the 24-hour window is where you save the most. ·6 min read·By Bas Read the articleAll articles
WhatsApp API
Message costs in the WhatsApp Business API: how it works now
Meta no longer charges per conversation but per delivered message, in four categories. What that means for your monthly bill — and why the 24-hour window is where you save the most.
·6 min read
Read the article →
Tips & tactics
How to build your first WhatsApp flow in an hour
You can build a working first flow in an hour: catch one question, three buttons, one API call. Step by step, including the pitfalls that cost you time.
·7 min read
Read the article →
Tips & tactics
Seven WhatsApp automation mistakes that drive customers away
From dead-end menus to marketing without opt-in: seven mistakes that annoy your customers and lower your quality rating with Meta — and how to avoid them.
·6 min read
Read the article →
Product updates
Product update: media carousels and an AI assistant that reads screenshots
Two new pieces in Easy Flow Builder: media carousels with cards and buttons, and an AI assistant that guides you through Meta onboarding based on your screenshots.
·4 min read
Read the article →
Blog or knowledge base?
On the blog we write about what's changing and what we see in practice. In the knowledge base you'll find the standing explainer pages: what the WhatsApp Business API is, what it costs, how to apply for it. Looking for a definition? Start there. Looking for an opinion or an update? Stay here.
Frequently asked questions
How often does a new article appear?
Roughly one article every two weeks. We'd rather write something useful than something on schedule.
Who writes these articles?
Bas, founder of Easy Flow Builder (Mediaplatforms B.V., the Netherlands), based on what we run into with customers and in the editor.