A WhatsApp list message is a message with a single button that opens a menu. That menu holds up to ten options, grouped into sections with their own headings. Each option has a title and, optionally, a description, and sends your flow to its own next step.
Where list messages beat buttons
For menus where the customer has to pick from a set of equivalent options — services, locations, time slots, product categories. The conversation stays clean: the customer sees one line, opens the menu, and picks.
- Up to ten options, grouped into sections with headings
- A 24-character title and a 72-character description per option
- The choice comes back as a variable and can be used in conditions right away
- No typing for the customer, so fewer mistyped answers
How to build it
Frequently asked questions
How many options can a list message hold?
Ten options in total at most, spread across up to ten sections. An option title can be 24 characters, the description 72.
Can I use a list message to start conversations?
Only within the 24-hour service window. If you want to start a conversation yourself, you open with an approved message template and can use list messages from there on.
Can the list be filled automatically from my system?
Yes. With an HTTP request you can pull in available time slots or product categories, for example, and fill the options dynamically.