Easy Flow Builder is an alternative to Twilio if you don't want to involve a developer to build WhatsApp flows. You drag blocks around an editor instead of programming against an API, and you pay €50 per month instead of settling up per API call. Twilio is stronger if you need full programmatic control, your own infrastructure, and multiple channels in code.
Easy Flow Builder compared with Twilio
| Easy Flow Builder | Twilio | |
|---|---|---|
| Product type | Visual editor | API platform for developers |
| Who builds it | Marketer, business owner, support lead | Developer |
| Price | €50 per month, all in | Per use, per API call and message |
| Underlying API | Official WhatsApp Business API | Official WhatsApp Business API |
| Flexibility | Everything WhatsApp officially supports | Fully programmatic |
| Time to first flow | About an hour | A developer sprint |
| Maintenance | In the editor, no release needed | Through your codebase |
Choose us if…
- You have no developer capacity, or you'd rather not spend it on this
- You want to change flows without a release
- You want a predictable monthly price
- A non-technical colleague should be able to take it over
Choose Twilio if…
- You want full programmatic control and your own infrastructure
- You're building multiple channels (SMS, voice, email) in your own code
- You need custom work that falls outside what WhatsApp officially allows
Switching
Your WhatsApp number stays yours: it is tied to your Meta Business account, not to your platform. Switching means disconnecting the number from your current provider, adding it to Easy Flow Builder, and rebuilding your flows in our editor. Count on half a day for a simple set of flows. See also how to get the WhatsApp Business API.
Frequently asked questions
Is Easy Flow Builder cheaper than Twilio?
Our price is fixed: €50 per month for your entire organization, with no per-user fees. Twilio doesn't publish a full price list, so we can't make a hard comparison. Ask them for a quote and put it next to €50.
Can I bring my WhatsApp number with me?
Yes. The number belongs to your Meta Business account. You disconnect it from your current provider and add it to Easy Flow Builder.
Will my flows have to be rebuilt?
Yes. Flows aren't portable between platforms. For a simple set of flows, half a day is realistic, and the AI assistant helps with the setup.
Where is Twilio better?
That's stated plainly above, under “Choose Twilio if…”. We're a focused flow builder, not a broad platform — if you need that breadth, you're better off with them.